I’m sure that if you’re reading this right now, you’ve already read the news about Topps getting an exclusive MLB license for 2010 and beyond. Since I only collect Topps, this is good news for me, but I know there are a whole lot of Upper Deck fans out there who wouldn’t touch a Topps product unless it was chopped up and framed in an Upper Deck card.
The biggest complaint I see about this deal is that Topps will no longer have any competition. We Americans understandably have a lot of trouble seeing how no competition can ever be good, but look at it this way for a moment. Competition is only a good thing when there is high demand, and high demand is something the baseball card hobby has been lacking for a long time.
Now imagine a small town with a population of 100 and only one restaurant. That one restaurant isn’t pressured to do anything innovative, but it wants to do everything it can to keep the 100 people in town happy with it, or else everyone will simply stay home and cook.
If a second restaurant moves into the town, there can only be a few results and none are good. 1) everyone goes to one of the restaurants and the other goes out of business, or 2) some people frequent the old restaurant and some the new, making neither restaurant successful, or 3) people just don’t go to either one and they both go out of business.
Get where I’m going with this? Right now the baseball card hobby is like a ghost town with two restaurants. With the exclusive Topps deal, they can now work on getting at least one company to become strong and hopefully lure more customers back. Once the demand is there (if ever), I’m sure MLB will do the right thing and allow more companies to join in.
This is a good thing for the hobby. A monopoly is only bad when there is high demand and few choices. I mean, who really cares if you’ve gained a monopoly on neon-pink male swimwear?